Pixer Digital

Pixer Digital is your trusted digital partner to make your 360 degree marketing plan a success.

What is 360 degree digital marketing?

A strong product or service may fail in the absence of a good marketing strategy. 360-degree marketing is an integrated marketing plan that refers to touching target customers at all contact points throughout their journey through the marketing campaign. This includes but is not limited to email marketing, Social media channels (like Facebook, Instagram, LinkedIn, Pinterest, etc.), websites, mobile apps, traditional marketing through billboards, events, company stores or franchisee stores, and last but not least through company’s employee who is their brand ambassadors in the market. An optimal 360-degree marketing plan helps organizations get new potential customers and give various touchpoints to engage them in a meaningful and planned manner.

In today’s scenario, organizations shall maintain a good presence across multiple channels as customers can approach them through any medium, including online and offline, and need to connect with prospective customers wherever and whenever it can. It’s desirable to have a holistic approach towards marketing to avoid gaps in their marketing strategy. 

This 360-degree leads to high recall value and brand recognition and helps convert leads into customers who make repeated purchases. This data on the customer buying behavior and customer information becomes a gold mine for creating meaningful and engaging marketing companies. This brand enhancement leads to a sustainable competitive advantage for the brand and keeps its competition behind.